租房独居青年生活形态与需求分析

Analysis of the Life Style and Demands of Young People Living Alone in Renting Houses

研究独居青年的生活形态,分析群体需求是促进独居青年身心健康发展的重要前提,也是针对独居青年进行产品设计的必备工作。将一线城市和新一线城市的租房独居青年群体作为调研对象,采用定量研究中问卷调查的方法,以AIO生活形态衡量系统中的测量要素为基础设计问卷内容,在网络平台发放和回收,用图表法统计分析问卷数据,阐述该群体的人口统计变量信息。从生活、时尚、消费、工作和产品等方面描述独居青年群体的生活形态特征。从独居青年群体的生活形态特征出发初步得出目标群体在功能、审美和情感层次的需求,为以后进行更深入的设计研究与实践提供参考。

The number of young people living alone is increasing.Paying attention to analyzing the needs of this group is an important prerequisite for promoting the physical and mental health of young people living alone,and it is also a necessary work for product design for young people living alone.Positioning the young people living alone in renting houses in first-tier cities and new first-tier cities as the research objects,adopting quantitative research methods,conducting surveys with closed questionnaires and scale questionnaires,using chart statistics to calculate questionnaire data,and analyzing and summarizing the lifestyle characteristics of this group.Starting from the life form characteristics of the youth group living alone,the functional,aesthetic and emotional needs of the target group are initially derived,which will provide a reference for more in-depth design research and practice in the future.