信息获取、风险承担与农户绿色生产技术采纳行为——来自宁夏的微观证据

Effects of Information Acquisition and Risk Bearing on Farmers’ Green Technology Adoption Behavior:Microscopic Evidence from Ningxia

绿色生产技术推广为有效减少农业面源污染、实现农村经济增长与环境保护相互协调的根本途径。将信息获取、风险承担同时纳入农户生产绿色生产技术采纳行为分析框架,在阐释其理论机制基础上,基于宁夏654份农户微观调查数据,运用中介效应模型实证检验风险承担在信息获取对农户绿色生产技术采纳行为影响中的中介作用。结果显示:信息获取对农户绿色生产技术采纳行为存在显著正向影响作用,农户通过对有效信息和绿色知识的充分接触可以改变其绿色生产技术认知;信息获取通过对农户风险承担能力的提升间接促进了技术采纳;收益风险、自然风险和政策风险承担能力的中介效应在信息获取对农户绿色生产技术采纳行为影响的总效应中占比分别为53.18%、50.04%、70.33%。据此提出政策建议:提高农户绿色生产技术采纳积极性应多方面入手,要完善农业技术信息有效供给机制、重视媒介的信息传播和教育功能以及加大新型农业经营主体技术培训。

The promotion of green production technology has become a fundamental way to effectively reduce agricultural non-point source pollution and achieve mutual coordination between rural economic growth and environmental protection. This paper combined information acquisition and risk bearing capacity taking into the analysis framework of farmers’ g reen production technology adoption behavior and explained its theoretical mechanism. Based on 654 micro-survey data of farmers in Ningxia, the intermediary effect model was used to empirically test the mediating role of risk bearing in the influence of information acquisition on the adoption behavior of farmers’ green production technology. The results showed that: information acquisition has a significant positive effect on the adoption behavior of farmers’ g reen production technology. Farmers can access to effective information and green knowledge change their green technology cognition. The information acquisition indirectly promotes technology adoption through the improvement of farmers’ r isk bearing capacity. The mediating effect of income risk, natural risk and policy risk bearing capacity of farmers accounts for53.18%, 50.04% and 70.33% of the total effect of information acquisition on the green production technology adoption behavior. Accordingly,in order to improve the enthusiasm of farmers to adopt green production technology, we should improve the effective supply mechanism of agricultural technology information, attach importance to the information transmission and education function of media, and increase the technical training of new agricultural operating subjects.