电子商务环境下云南生鲜农产品流通模式探究

The Circulation Mode of Yunnan Fresh Agricultural Products Based on the E-commerce Mode

云南作为中国的农业大省之一,具有特殊的地理位置和丰富多样的气候资源,一年四季均有大量的生鲜农产品产出。但生鲜农产品如何充分发挥其经济优势,仍然存诸多问题。调查发现,云南农产品整体发展落后,存在着品牌弱、流通效率偏低、物流冷链基础建设较差等一系列问题。通过对云南生鲜农产品的现状特点和问题调查研究结果的分析,初步提出在电子商务模式下云南生鲜农产品的发展建议,以拓展云南的生鲜农产品的新发展模式。

As one of the majority agricultural provinces in China,Yunnan Province has a large amount of fresh agricultural products produced throughout the year due to its special geographical location an rich and diverse climate resources.However,the overall development of agricultural products industry lagged behind in Yunnan Province with weak brands,low circulation efficiency and poor cold chain logistics.Based on the analysis of the current situation of Yunnan’s fresh agricultural products,the investigation initially put forward suggestions for the Yunnan’s fresh agricultural products under the e-commerce model,in order to expand the new development model.