乡村振兴背景下茶文化健康旅游发展研究——以信阳毛尖为例

Research on the development of tea culture health Tourism under the background of rural revitalization——A case study of Xinyang Maojian

发展旅游业是实现乡村振兴的重要途径和手段,随着人们对健康旅游的需求逐渐增强,健康旅游拥有一定的潜在市场。作为茶与健康旅游相结合的一种新型旅游形式和旅游产品,茶文化健康旅游无疑对现代游客具有一定的吸引力。现以信阳毛尖作为研究对象,以中国茶文化理论、健康旅游理论为研究的理论基础,通过信阳毛尖健康旅游资源的归纳整理,综合运用调查问卷的方法和SWOT方法,对信阳毛尖健康旅游转型升级的可行性进行战略分析并提出参考建议,以期为中国茶文化旅游和健康旅游的发展提供理论引领与实践指导意义,促进乡村振兴。

The development of tourism is an important way and means to realize rural revitalization.With the increasing demand for health tourism,health tourism has a certain potential market.As a new form of tourism and tourism product combining tea and health tourism,tea culture health tourism is undoubtedly attractive to modern tourists.Xinyang maojian tea as the research object in this paper,according to the theory of Chinese tea culture,health,tourism theory for the study of theoretical basis,through the health tourism resources of xinyang maojian tea,the integrated use of the method of questionnaire and SWOT method,the feasibility of transformation and upgrading of xinyang maojian tea health tourism strategic analysis and puts forward some reference Suggestions,In order to provide some theoretical or practical significance for the development of Chinese tea culture tourism and health tourism,and promote rural revitalization.