河北联通智慧随销数字化转型实践

Hebei Unicom Sisdom with the Sales of Digital Transformation Practice

针对智家工程师营销能力偏低、缺乏随销配套工具和监控评价手段等问题,河北联通积极探索了随单营销领域数字化转型实践。具体工作以流程为牵引,以数据为驱动,以平台为基础,从入户动作标准化、施工流程规范化、营销维系智能化等方面入手,构建公众市场智慧随销体系,充分发挥装维一线用户服务触点优势,促进公司业务发展,优化营维资源配置,最大限度服务用户,实现智慧化运营的终极目标。

In view of the low marketing ability of smart home engineers,the lack of random sales supporting tools and monitoring and evaluation means,Hebei Unicom actively explores the practice of digital transformation in the field of single marketing.With process for traction,driven by data,on the basis of the platform,from the household standardization,standardization of construction process,marketing to maintain intelligent,build public market wisdom with marketing system,give full play to the dimension line customer service contacts,promote the company Us business development,optimize the allocation of resources,maximum service customers,realize the ultimate goal of wisdomoperation.