基于RMP模型的皖东地区非物质文化遗产旅游资源评价

Evaluation of Intangible Cultural Heritage Tourism Resources in Eastern Anhui Based on RPM Model

传统非物质文化遗产资源评价方法没有考虑到资源、市场与旅游产品之间的内在关系,导致非物质文化遗产资源的评价会出现偏差,为此提出基于RMP模型的皖东地区旅游非物质文化遗产资源评价方法。分析皖东地区非物质文化遗产的构成,根据非遗的普适性价值和其他价值,对当地的非遗项目进行举例分析,了解劳动成果与经济价值之间的互相转化,建立非遗旅游资源评价指标体系,选取9个指标进行评分并赋予其权重,最后引入RMP模型,对旅游产品以及非遗旅游资源进行R性、M性以及P性分析,并根据r-p类型的不同,选择不同的方式生成旅游产品。至此完成基于RMP模型的皖东地区旅游非物质文化遗产资源评价方法的设计。并设计了对比实验,结果表明设计的评价方法的评价结果更接近实际情况。

The traditional evaluation method of intangible cultural heritage resources does not consider the internal relationship among resources, market and tourism products, which leads to the evaluation deviation of intangible cultural heritage resources. Therefore, an evaluation method of tourism intangible cultural heritage resources in eastern Anhui Province based on RMP model is proposed. This paper analyzes the composition of intangible cultural heritage in eastern Anhui Province. According to the universal value and other values of intangible cultural heritage, the paper analyzes the local intangible cultural heritage projects, learns the mutual transformation between labor results and economic value, establishes the evaluation index system of intangible cultural heritage tourism resources, selects nine indicators to score and give them weight, finally introduces RMP model to analyze tourism products and intangible cultural heritage tourism. Tourism resources are analyzed in terms of R, M and P, and different ways are selected to generate tourism products according to different types of r-p. So far, the design of evaluation method of tourism intangible cultural heritage resources in eastern Anhui Province Based on RMP model is completed. The results show that the evaluation results of the designed evaluation method are closer to the actual situation.