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新型冠状病毒肺炎疫情对我国电子竞技赛事产业的影响及应对策略

Impact of Covid-19 Epidemic on E-sports Events Industry in China and the Coping Strategies
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摘要 近年来,我国体育赛事产业发展迅猛,电子竞技赛事产业发展尤为突出,赢得了资本的青睐和学界的关注。与传统体育赛事相比,电子竞技赛事依靠自身优势,在应对新型冠状病毒肺炎疫情冲击时,更好的保障了投资者利益。当然,其发展也存在着一定的不足与隐患。本文运用SWOT分析模型,通过文献资料法对中国电子竞技赛事产业发展进行深度分析,探究其内部优劣势和外部所面临的机遇与挑战,结合实际数据提出相应对策建议。研究发现,电子竞技赛事产业拥有巨大潜力,但其依然面临诸如收入途径单一、认同度低等问题,会影响其可持续发展。根据SWOT分析结果,建议:①跨领域合作,探索“粉丝经济”;②与第三方合作,扩大产业线上优势;③打造周边文化,丰富产业收入路径;④产业自省自查,争取社会正向认同。 In recent years,China’s sports event industry has developed rapidly,and the e-sports event industry has developed particularly well,which has attracted capital and academic attention.Compared with the traditional sports events,e-sports events rely on their own advantages to better protect the interests of investors in response to the impact of Covid-19 epidemic.However,there are certain shortcomings hidden in its development.This paper adopts the SWOT analysis model to conduct an in-depth analysis of the development of China’s e-sports events industry,including its internal advantages and disadvantages and the opportunities and threats from outside.In summary,this paper believes that the e-sports events industry has huge potential,but it still faces threats such as a single income channel and low recognition,which may affect the sustainable development of itself.Therefore,this paper proposes the following countermeasures based on the results of the SWOT analysis:cross-sector cooperation to explore the“fan economy”;cooperation with third parties to expand the industry’s online advantages;build a surrounding culture and enrich the industry’s income path;self-examination to strive for a positive social recognition.
作者 赵杰 楚崇智 何沁雪 徐培 Zhao Jie;Chu Chongzhi;He Qinxue;Xu Pei(College of Physical Education,Minzu University of China,Beijing 100081,China;不详)
出处 《体育科技文献通报》 2023年第2期198-201,256,共5页 Bulletin of Sport Science & Technology
关键词 新型冠状病毒肺炎 电子竞技赛事产业 SWOT分析 Covid-19 epidemic E-sports events industry SWOT analysis
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