基于产教融合跨境电商创业实践教学研究

Research on Cross-border E-commerce Entrepreneurship Practice Teaching Based on Industry-Education Integration

自从2020年新冠肺炎疫情暴发以来,我国电商直播领域迎来发展机遇,行业对电商直播人才的需求急剧增加,电商直播营销是乡村振兴发展的新动力,深受政府部门的高度重视,可是目前电商直播人才严重不足,电商直播经验匮乏,开展电商直播教学实践势在必行,通过电商创业实践教学探索与研究,促进乡村振兴的健康发展,缓解就业压力。

Since the outbreak of the COVID-19 in 2020,China’s e-commerce live streaming has ushered in development opportunities.The demand for e-commerce live streaming talents in the industry has increased sharply.The e-commerce live streaming marketing is a new driving force for the development of rural revitalization,which is highly valued by the government departments.At present,there is a serious shortage of talents and experience in e-commerce live streaming,so it is imperative to carry out e-commerce live streaming teaching practice.This paper explores the e-commerce entrepreneurship practice teaching to promote the healthy development of rural revitalization and ease employment pressure.