大数据时代下的算法价格歧视研究

Research on algorithmic price discrimination in the era of big data

进入新世纪以来,在信息技术快速发展的大背景下,科技算法和互联网自动算法,提高了人们在网上交易的效率,给人们的日常生活带来了极大便利,但大数据时代也有着不可忽视的风险。不少商家为了提高自身的利益,在电子购物、互联网等领域,实施了价格歧视现象,其不仅对消费者个人的利益产生了巨大的损害,同时也对整个网络交易秩序产生了不少的冲击,要彻底扭转价格歧视现象对消费者自身及整个社会贸易体系造成的影响和窘迫局面,研究认为不仅要扩大法律的限制范围,同时要针对价格歧视行为的实施者进行追责问责从而实现大数据下互联网贸易的良好发展,维护消费者的真正合法权益。

Since the beginning of the new century, in the context of the rapid development of information technology, scientific and technological algorithms and Internet automatic algorithms have improved the efficiency of people’s online transactions and brought great convenience to people’s daily life. However, there are also risks that can not be ignored in the era of big data. In order to improve their own interests, many merchants carry out price discrimination in electronic shopping, Internet and other fields, which not only has a huge damage to the consumers’ personal interests, but also has a lot of impact on the entire online trading order. It is necessary to completely reverse the impact and dilemma caused by price discrimination on consumers themselves and the whole social trading system. The research shows that we should not only expand the scope of legal restrictions,and the implementers of price discrimination shall be responsible, so as to achieve the good development of Internet trade under big data and safeguard the real legitimate rights and interests of consumers.