摘要
Ever wondered why Britain is preceded by the adjective'Great'?The simple answer is'soft power'-or,to put another way,it's an exercise in branding.The Brits,you see,have excellent PR Take,for example,their film and television industry Chinese de・mand for British TV such as Doctor Who and Sherlock Holmes rose 40 percent last year,netting the British economy over RMB166 milion in revenue-not bad for a country of just over 60 million people(or,in Chinese terms,a medium-sized province).
