基于使用者需求的立体化教材建设研究——以《网店运营与管理》教材为例

Research on Stereoscopic Teaching Materials Construction Based on User Needs——Take the Textbook "Online Store Operation and Management" as an Example

教材改革是“三教”改革之一,是施教者与受教者的纽带,教材的质量直接决定人才培养的质量。本文从立体化教材的内涵出发,分析了立体化教材的特点和优势,以《网店运营与管理》立体化教材建设为对象,从综合立体化教材建设,开发实训项目活页式教材,立体教材建设要融入考核标准、精准对接考核要求、融入思政元素等方面提出立体化教材建设的方法,推动高职院校教材改革。

The reform of teaching materials is one of the three educational reforms, which is the link between teachers and students. The quality of teaching materials directly determines the quality of personnel training. Starting from the connotation of stereoscopic teaching materials, this paper analyzes the characteristics and advantages of stereoscopic teaching materials. Taking the construction of stereoscopic teaching materials of "online store operation and management" as the object, this paper puts forward the method of stereoscopic teaching materials construction from the aspects of comprehensive stereoscopic teaching materials construction, developing loose leaf teaching materials for practical training projects, and integrating the construction of stereoscopic teaching materials with assessment standards, accurate docking with assessment requirements, and integrating ideological and political elements. It is expected to provide reference for the reform of teaching materials in higher vocational colleges.