摘要
For decades,British brands have made a mark in the hearts and minds of Chinese consumers and established themselves as a symbol for quality.But besides household names like Rolls-Royce,Twining's and Burberry,the Brits still have a lot more to offer.Dozens of UK lifestyle,fashion,design,technology and food brands that have yet to enter the Chinese market will be featured in the upcoming Best of British Show in Shanghai.Ahead of the show,Mike Dynan,managing director of Media 10 China,an enthusiast of all things British and an expert in introducing global brands to the Middle Kingdom,talks to us about the unique virtues of British brands,and shares a few success stories that he has witnessed firsthand over his last 10 years spent in China.
