摘要
UNDER THE LENS BM by Kris Wu The collaboration between Burberry and Kris Wu is the latest example ofa well-corroborated product placement scheme.The singer's new single'BM'(short for Burberry Made)was dropped just days before a winter collection between Wu and the British heritage brand was unveiled,which includes 19 pieces such as hoodies and sweatshirts embroidered with Wu's lyrics and tat-toos,as well as caps and jackets with Burberry's signature tartan print.
