摘要
Influencers,0r more widely known as KOLs(key opinion leaders)in China,are an essential element of the customer centric marketing ecosystem today,but how can marketers differentiate the good from the bad?Kim Leitzes has been helping companies sift through the cluttered marketplace with ParkLU,a platform that pairs brands with KOLs based on a comprehensive database of infuencer and brand profile analysis and performance data.Here,she tells us what brands should look for when working with KOLs,and offers an impor tant piece of advice for aspiring content creators looking to establish themselves as influencers.
