摘要
Fashion label ZUCZUG has opened a space on Shanghai’s Wulumuqi Lu housing two very different brands-sportswear brand An Ko Rau and fashion/art brand 3ge3 project.The latter is fronted by Wu Shanmin,who is well-known on the city’s music circuit as 33EMBYW.Combining art with fashion,it is a curious and eyecatching combination of art gallery and commercial store,with large windows giving a platform to young,vibrant and experimental artists to impact the busy street outside.The aim of the store is to place art within everyday life.Thus far,the space has displayed works by German artist Boris Hoppek,Chinese artist Youada,British artist Kode9 and Japanese artist Tomomi Mizukoshi.We linked up with the store’s manager Fei Fei to talk about 3ge3 project.