新冠疫情影响下宁夏旅游流网络结构演化研究

Structural evolution of tourism flow network in Ningxia under the influence of COVID-19

探究新冠疫情影响下的旅游流网络结构演化特征有助于发现旅游新线路,识别旅游市场新需求。基于网络游记,从新冠疫情对旅游流的影响视角,采用社会网络分析方法对新冠疫情前后宁夏旅游流网络结构演化进行研究。结果表明:新冠疫情后新的旅游节点与线路促使宁夏旅游流网络节点分布不均衡状况有所改善;新冠疫情增加了旅游者从边缘区旅游节点到其他边缘区旅游节点的可能性,改变了边缘区内旅游流网络节点的聚集和扩散效应;新冠疫情使宗教场所及演艺类核心旅游节点在网络结构中的位置发生了巨大改变,甚至在整个旅游流网络结构中消失,但绝大部分核心旅游节点在新冠疫情前后都展现出了强大的竞争优势。

Exploring the structural evolution characteristics of tourism flow networks under the influence of COVID-19 is helpful in discovering new tourism routes and identifying new requirements of the tourism market.On the basis of network travel notes,from the perspective of the COVID-19 effect on tourism flow,a social network analysis method was used to examine the evolution of the tourism flow network structure in Ningxia Hui Autonomous Region,China before and after the onset of COVID-19.The following results are obtained:After COVID-19,new tourism nodes and routes have improved the unbalanced distribution of the tourism flow network nodes in Ningxia;COVID-19 has increased the possibility of tourists from marginal tourism nodes to other tourism nodes,and changed the aggregation and diffusion effect of tourism flow network nodes in marginal areas;COVID-19 has greatly changed the location of religious places and core performing arts tourism nodes in the network structure,and even disappeared from the entire tourism flow network structure.However,most of the core tourism nodes exhibit strong competitive advantage before and after the onset of COVID-19.