摘要
当前,会议行业与展览行业在不断演变,并且受到一系列因素的影响,包括:参会形式有所变化,财政来源有变化,以及参会代表们对沟通方式和技术手段的要求越来越高,等等。然而,一场活动的形式可以说变就变,但对已经建成的会议中心而言,外形基本已经固定,要调整并非易事。此外,从财政角度考虑,情况又变得更加复杂,尤其是当前大部分会展中心的主要经济支持者一政府,也因金融危机而倍感压力。
Meetings,conventions and exhibitions are evolving constantly and rapidly these days,driven by a host of factors ranging from changing attendance and financial patterns to the more sophisticated communications and technology demands of a new generation of delegates.But while a decision to change the format of an event is relatively easy,it is not as simple a matter for a convention centre that is,after all,a solid structure with only so much design flexibility.As far as finances are concerned,there is also a somewhat fixed model that needs to be addressed,given that some of the most basic assumptions around convention centre financing-the role of governments,for example-are now under a lot of stress due to the ongoing financial crisis enveloping the world.
