摘要
一家展览公司在网络上的角色是什么?网页浏览者如何查找到展览公司或是展览会的官方网站?调查证明,大部分观众都是通过搜索引擎查找到展会或展览公司主页的。法兰克福展览公司的网站架构的基本设计理念是:尽可能提供信息简明、查找方便的网站界面。不同类型的访问者可以点击进入不同的界面,例如“展会观众界面”、“参展商界面”,“媒体界面”和“主办方界面”。当访客进人相应的界面,就可以迅速找到相应的信息。
What role does a company's online presence play and how can visitors find a trade fair website?Most of them come via type in traffic or a search engine.The basic concept behind the web design of messefrankfurt.com is to offer an intuitive user friendly interface-for all core target groups.Target groups have their own access"for visitors","for exhibitors","for journalists"and"for organisers".This enables them to find the information they need with a minimum of clicks.
