摘要
背景资料当前,中国会展市场面临着励展、博闻、汉诺威、科隆等国际展会主办方的进入,这些公司在华业务的开展主要以成立合资企业合作运营展会项目或并购展览会为主。那么,并购是否只是国外主办方占主导地位?哪些国内主办方容易赢得国际主办方的青睐?在并购中,合作双方各自的兴趣点各有哪些?2014年10月11-12日,第四届中外会展项目合作洽谈会在北京举行,有着丰富并购咨询经验的英国梅菲尔德媒体策划公司CEO史蒂夫.莫宁腾先生在开幕式上就会展项目的国际化并购做了精彩演讲。会后,本刊记者专访了莫宁腾先生。
These days,the international exhibition market faces changes and challenges of many kinds,and one of the features of the exhibition market is that M&A cases are becoming more frequent.In China,the market is challenged by the entry of international exhibition organizers.In October,2014,the 4th Expo Project Fair for International Cooperation was held in Beijing,Steve Monnington,Managing Director of Mayfeild Media Strategies Ltd shared his opinion on the M&A phenomena in the exhibition industry.
作者
刘一凯
苏希玲
Richard Liu;Celion Su
