国际化运作 打造海内外品牌展会体系--访谊和永邦(北京)会展有限公司董事长韩晓虹

Building brand trade fair projects through market-oriented operation——An Interview with Xiaohong Han,President of Beijing Exhibition Co.,Ltd.

记者:谊和永邦(北京)会展有限公司(以下简称“谊和永邦”)在境外展会代理领域有着深厚的经验。作为资深人士,您如何看待中国出展代理行业的发展?

Reporter:As a senior agent for overseas exhibitions,how do you view the development of your profession?Han:In the early stage,both the Chinese exhibition agents and the export companies were not familiar with the international market,and most of them were interested in European,North American,and BRICS markets.Later,with the development of the Chinese economy and the deepening of our understanding for international market and further,China has become a major exhibition source industry,it is high time that we abolished the"all-in-one"exhibition service,and instead,build our own exhibition brands and enter into foreign markets with a more focused perspective.