摘要
背景资料在本文中,专门从事会展并购的M&A specialists Mayfield Media Strategies公司总经理莫宁顿先生探讨了中国会展市场在国际化过程中的趋势,以及这些趋势在未来几年会对中国市场产生的影响。会展产业本身具有国际化的特色,但长久以来,一直是英国的大公司走在行业前列,包括励展博览集团和博闻集团,以及德国的一些会展公司。
The exhibition sector has always been international but it has traditionally been the large UK based public companies such as Reed Exhibitions and UBM or the German Messes who have been leading the way.Now,the economic crisis in Europe,which has seen growth stagnate,has meant that many other organizers are now looking to develop their business in faster growth economies.The results of the increase in international business development can be seen in the number of Merger and Acquisition(M&A)transactions worldwide.
