摘要
11月16-19日,国际展览业协会(UFI)史上首个纯线上年——第87届年会成功以线上形式举办,吸引了来自全球数十个国家和地区的700多名UFI会员参加,成为迄今为止参加人数最多的UFI年会。UFI执行总经理兼首席执行官贺庭凯表示:“我们打破了UFI实体年会的传统。疫情下,我们必须灵活应变、随时调整、勇于创新。”
Many exhibition enterprises have abandoned the wait-and-see attitude under the lasting pandemic,and have actively sought changes and expanded business.And those enterprises that have gradually achieved success really rely on the accumulated brand effect before.
