摘要
在最近举办的UFI亚太区大会上,数字化依然是一个核心议题。不过,与以往的围绕此论题展开各类深入讨论不同的是,本次会议,很多发言嘉宾都得出了相同的结论:数字化技术的使用需要以提升客户体验为根本宗旨,而不是“为了数字化而数字化”。
Like other industries,the exhibition industry now pays more and more attention to the application and development of technology.Internet thinking is the mega trend,and various exhibition related technologies are emerging.However,the use of(digital)technologies needs to take enhancing customer experience as the flindamental purpose.