摘要
在会展活动中,除了举办场次、规模等直观数据之外,一个主要的趋势是互动环节越来越受重视。企业通过互动来展示自身的产品,宣传自身的品牌,观众则通过互动来获取独特的体验以及更为丰富的会展信息。
What the audience can see directly in the exhibition is the visual data such as sessions and sizes of the exhibition,actually the interactive link is becoming a trend to be paid more attention by the enterprises.