摘要
披荆斩棘,五十年深耕非洲会展市场非洲大陆虽然是令人垂涎的新兴市场,但由于有层出不穷的内战、传染病、由来已久的海盗……至今仍不是举办展会的理想之地。在这里办展,主办方面临的挑战远远超于招商和扩大展会面积。然而,早在1967年,蒙哥马利集团就开始涉足非洲会展市场,至今已有近50年的历史,旗下展会品牌涵盖六大行业领域:矿产、建筑建材、食品与酒店、包装与印刷、市场营销、安保。
Many organisers have dipped their toes in Africa's water,the majority taking them back again until the conditions improve.We speak to Montgomery on the key to their success.A continent currently afflicted by civil war,disease outbreak,terrorism and good old-fashioned piracy,the business of exhibitions in some parts of Africa requires a great deal more than contacts and square metres.
