摘要
当前,英系、德系展览公司的国际业务扩展已经进行得如火如荼,而其他老牌会展国家主办方的国际业务似乎还笔画尚浅。但是,复苏相对乏力的全球经济,使得很多西方国家的展会主办方在不满于国内市场的同时,将目光转向更广阔的国际市场。从几年前年开始,瑞士领先的展会主办方MCH展览集团的业务也开始向加强国际拓张、新推数字领域展会、修建新场馆等方面加强。
Strengthening international exhibition activities and new offers in the digital area are on the agenda of Swiss market leader MCH.Plus new building plans.2013 proved to be extraordinary for the MCH Group in many ways.The year's milestones were the completion of the new building for Messe Basel,the new Baselworld concept and the first Art Basel in Hong Kong.In 2014 MCH returned more or less to everyday business,but without the return to routine hurting the balanee sheet.On the contrary:"We had very successful half-year results this year too with a record profit amount"sums up Christian Jecker.
