摘要
您曾长期在美国工作,请问您认为美国展览模式的特点是什么,与中国有何差异?Burchett:首先,美国会展市场的竞争非常激烈,因此出现了很多细分展会领域,保持对买家的吸引力。例如,一场五万平米的展会,可能某些买家感兴趣的只有五千平米。为此,同一个展览大类下,可能会有很多类别的细分展览会,也叫做niched vertical结构。这些类型的展会竞争性也是很强的。这与中国很多展会常常以规模取胜很不同。
What do you think are the features of US exhibition features compared with that of China?Burchett:The competition in the US exhibition market is quite fierce.In order to appeal to visitors of specific interest,there may be several sub-exhibitions under one general theme in niched vertical structure,while most of the exhibitions in China grow mainly in terms of scales.
