摘要
11月4-7日,《中外会展》杂志社作为UFI在亚洲的唯一合作媒体,前往米兰参加了第82届UFI年会,与全球知名的会展主办方、行业协会、服务商以及场馆等400多名参会代表近距离交流,向世界各地的展览同行展示了中国会展媒体的新形象。在4日下午的研究者会议中,米兰Bocconi大学市场营销副教授Diego Rinallo提出:展会是当今全球化知识经济的重要枢纽。针对德国、意大利、法国等会展业成熟国家的调查表明,63%观众参观展会的目的是学习行业最新知识,而不是采购。
From 4-7 November,as UFI's media partner in Asia,China International Conference and Exhibition magazine attended the 82nd UFI Congress in Milan.During the congress,CICE was introduced to new management level of UFI as new UFI member.Also,the reporters gained rich latest information on the industry,introduced CICE business,and communicated with professionals from worldwide.
