摘要
导读:官方数据显示,2015年全年,中国企业的出展规模出现下滑。今年3月5日,国务院《政府工作报告》中提出促进外贸创新发展、优化贸易结构,对外贸易向优进优出转变,从贸易大国迈向贸易强国的目标。出国展览是推动出口贸易的重要渠道。本期杂志特邀请大型跨国主办方与知名组展代理机构探讨行业走势与创新趋势。成功应对数字化趋势带来的挑战并抓住互联网与数字化工具带来的机遇,将成为提升展会品质的重要一环。
Under the background of complex global trade situation and the Chinese Government's goal of becoming a major export country,how can the outbound exhibition market serve as a stimulative factor to help realize this goal and react to the digital trends to create added value for dients?We invite leading exhibition organizers and agents to share their opinions.
