摘要
导读:近年来,随着展览行业的发展与出口企业开拓市场不断增长的需求,中国机构出国独立办展的业务不断扩张。然而,与欧美跨国主办方在中国市场布局日渐成熟不同,中国在海外自办展领域仍然处于初期探索阶段,在这方面的系统研究也存在空白。《出展世界》杂.志作为出展行业资深专业媒体,特撰写《2016年海外办展生存情况调查报告》并邀请各地知名机构展望自办展的未来发展方向,本期杂志特刊登部分精彩发言,以飨读者。完整的调查报告将于7月27-28日第六届中外会展项目合作洽谈会期间正式发布。
In recent years,the number of overseas Chinese exhibitions has been rising steadily,with much growth potential and room for improvement as well.In this article,leading exhibition organizations discuss the cur re nt challe nges of the self-organized exhibitions industry and propose that professional operation is the way to build overseas exhibitions brands.
