摘要
2015年4月,国务院《关于进一步促进展览业改革发展的若干意见》中提出,中国展览业要坚持专业化、国际化、品牌化、信息化的发展方向,加快展览业转型升级,努力推动我国从展览业大国向展览业强国发展。国际化成为中国会展业发展的战略目标之一。经济全球化背景下,世界各国展览机构如何定义展览“国际化”?如何提升展会国际化程度?中国展览业如何更好地融入全球?本刊邀请全球各地展览机构进行探讨。
In 2015,the Several Opinions of the State Council on Further Promoting the Reform and Development of the Exhibition Industry proposed internationalism as one of the development goals of the exhibition industry.Under the background of globalization,the Chinese exhibition industry is communicating more frequently and more in-depth with global peers.
