摘要
近日,笔者听到一家国际场馆的负责人表示,现在,客户认为免费WIFI就如同水电设施一样,是场馆必须提供的标准服务配置之一。不断变化的客户需求驱动场馆的技术服务升级已是不可逆转的潮流。的确,随着行业向前发展,对技术的应用正在进入会展行业的每个角落。在国际上,励展等知名主办方早已投入精力研发在线工具,对展商和买家数据进行科学管理。在国内,使用微信、微博等平台进行展会观众与信息管理也渐成趋势,一些展会主办方的成功案例甚至令国际同行艳羡不已。
An updated version of Cost to Attract Attendees Report released by CEIR shows that overall attendee marketing budgets have not grown and the per verified attendee cost has declined,suggesting attendee marketers are attracting larger crowds despite flat or lower budgets.The reason behind that is arguably the increasing use of digital technology.In global scale,the use of technology by exhibition companies is gaining ground.Meanwhile,it is also important that exhibition companies set up clear financial targets for their technology investment .
