摘要
最近,荷兰阿姆斯特丹RAI会展中心与Ungerboeck软件公司合作,为前来展馆的参展商建立了一个网上服务平台。这个全新的一站式网上商店提高了对客户的服务效率并优化了沟通成效。为了给这个项目做准备,RAI会展中心对参展商进行了前期调查,以便了解如何完善“网上商店”的服务。该项调查把市场营销和技术方面都考虑到了,调查结果用于参展商平台的改进。
Together with Ungerboeck Software,the Dutch trade fair company RAI Amsterdam has set up an online service platform for its exhibitors.The new one-stop shop improves customer support and optimises communication.To prepare the ground for the project,RAI conducted a survey of its exhibitors.They wanted to find out how the online shop could be improved.
