摘要
作为慕尼黑展览(上海)有限公司大中华地区首席财务官,陆赫杰负责慕尼黑博览集团在华出展业务、在中国举办的消费展,以及公司的财务控制。他认为,在未来,单纯出售展位将不再是展览主办方的长久发展之道,主办方需要通过数字商业解决方案增加参展商和参观者的投资回报率。
As Chief Financial Officer-Greater China of Messe Miinchen Shanghai Co.,Ltd.,Mr.Thomas Loeffler is responsible for the Outbound Business,the Consumer Good shows in China as well as Finance&Controlling.He believes that being a“square meter dealer”alone will not be sustainable for organizers in the future and digital business solutions are needed to increase the exhibitors'and visitors'ROI.
