交互理念下的食品包装设计研究

Research on Food Fackaging Design Under the Concept of Interaction

对于人类的生存发展而言,食品是不可或缺的重要组成部分。当前国内食品市场竞争形势激烈,品类多样,而食品包装则成了最好的宣传促销媒介,呈现出多样化的设计趋势。纵观当下的食品包装现状,存在着形式第一、缺乏互动性等问题。基于此,文章以交互理念引导下的食品包装设计展开相关研究与探讨,提出在新兴消费时代下,应将设计理念和设计焦点转向“用户体验”,强调设计服务于人、服务于时代,通过优化包装的互动体验,契合用户的多维度需求,主动拥抱新技术新材料,才能真正促进食品包装设计领域不断向良性发展。

For the survival and development of human beings,food is an indispensable and important part.The current competitive situation in the domestic food market is fierce,with a variety of categories,and food packaging has become the best promotional medium,showing a trend of diversified design.Looking at the current situation of food packaging,there are problems such as form first and lack of interactivity.Based on this,the article starts research and discussion on food packaging design under the guidance of interaction concept,proposing that in the emerging consumer era,the design concept and design focus should be shifted to“user experience”,emphasizing that design serves people and the times,optimizing the interactive experience of packaging,meeting the multi-dimensional needs of users,and actively embracing new technologies and materials,in order to truly promote food packaging.By optimizing the interactive experience of packaging,meeting the multi-dimensional needs of users,and actively embracing new technologies and materials,we can truly promote the continuous benign development of food packaging design.