非物质文化遗产数字藏品文创设计路径

Cultural and Creative Design of Intangible Cultural Heritage Digital Collections

在互联网数字媒体视角下,非物质文化遗产的传承与保护出现了新的契机,数字藏品文创设计是一种丰富非物质文化遗产和民间艺术资源的手段,也是结合现代科技下的一种保护与传承措施。本文就针对非物质文化遗产数字藏品文创设计展开研究,文章认为非物质文化遗产数字藏品文创设计思路应该从突出非遗文化内涵、探索非遗文创产品的展示方式、将非遗数字藏品文创设计生活化等方面入手。这样才能够让非物质文化遗产在数字技术中焕发出时代的魅力。

From the perspective of Internet digital media,new opportunities have emerged for the inheritance and protection of intangible cultural heritage.The cultural creation design of digital collections is a means to enrich intangible cultural heritage and folk art resources,as well as a protection and inheritance measure combined with modern science and technology.This paper studies the cultural and creative design of intangible cultural heritage digital collections.It holds that the cultural and creative design of intangible cultural heritage digital collections should start from the aspects of highlighting the cultural connotation of intangible cultural heritage,exploring the display ways of non-cultural and creative products,and making the cultural and creative design of intangible cultural heritage digital collections into life.Only in this way can intangible cultural heritage radiate the charm of The Times in digital technology.