媒介技术对电视节目生产变革的驱动研究

Research on the Drive of Media to TV Program Production Change

媒介,是改变节目传播方式,打造新的传播关系与形态的要素。在当前积极推进电视节目生产变革的背景下,挖掘和利用媒介技术的驱动力,利用媒介技术提升电视节目生产变革的能力,是电视节目生产变革关注的现实性问题。对此,在概括介绍媒介技术的基础上,就其在电视节目生产变革中的具体应用,以及应用中需要注意的问题进行分析梳理,为电视媒体充分利用媒介技术推动电视节目生产变革提供相关内容参考。

Media is the key factor to change the way of program communication and create new communication relations and forms.At present, under the background of actively promoting the transformation of TV program production, it is a realistic problem in the transformation of TV program production to tap and utilize the driving force of media technology and improve the ability of TV program production transformation by using media technology. On the basis of a general introduction of media technology, this paper analyzes and sorts out its specific application in TV program production transformation, as well as the problems needing attention in application,so as to provide relevant content reference for TV media to make full use of media technology to promote TV program production transformation.