新媒体视域下高校易班文化建设的境遇与出路——以福建省某高校为例

The Situation and Wayout of the Construction of Yiban Culture in Universities from the Perspective of New Media——Taking An University of Fujian Province As an Example

在新媒体背景下,易班平台逐渐成为高校网络思政教育的新阵地,同时成为高校校园文化建设的重要载体。高校应充分将易班各项功能应用到校园文化建设中,将“易班文化”融于校园文化建设中,通过“微学习”“微声音”“微展示”“微课堂”有效衔接,探索“易班+”网络思政育人模式,从制度建设、人才培养、宣传教育、品牌打造等方面总结易班在推进校园文化建设方面的成效。

Under the background of new media,the platform of Yiban has gradually become a new front of network ideological and political education in colleges and universities,and also an important carrier of campus culture construction.Colleges and universities should apply the various functions of Yiban into campus culture construction,effectively connect the integration development,explore the“Yiban+”network ideological and political education mode,and summarize the achievements of Yiban in the promotion of campus culture construction.