大数据时代网络舆情治理中公众参与的困境与完善

The Dilemma and Improvement of Public Participation in Online Public Opinion Governance in the Era of Big Data

公众参与网络舆情治理是国家治理现代化的题中应有之义,大数据应用的普及促进了公众参与网络舆情治理的进程,也为其发展带来了新机遇:首先,大数据作为一种技术和模式,赋能了公众参与网络舆情的治理;其次,数据画像呈现了舆情发展的全景图貌;再次,数据博弈左右着舆情发展的态势。同时,数据决策下公众参与网络舆情治理也面临着新问题和新挑战:公众选择性参与导致数据失衡,信息沟通不畅导致数据无效,公众实然水平与治理的应然要求间存在一定差距,制度失范导致公众参与失灵。大数据时代,面对新机遇和新挑战,把握住“人”这个核心要素,公众参与网络舆情治理的相应对策可以从以下几方面进行考量:强化政府作为决策主体的责任担当,明确社会组织作为参与的主导力量,提升公众参与治理的素养水平。

Public participation in the governance of online public opinion is an essential part of the modernization of national governance.The popularization of big data applications has facilitated the process of public participation in the governance of online public opinion and brought new opportunities for its development:firstly,big data as a technology and model has empowered public participation in the governance of online public opinion;secondly,data portraits present a panoramic picture of the development of public opinion;thirdly,data gaming shapes the development of public opinion.Thirdly,data gaming shapes the development of public opinion.At the same time,public participation in online public opinion governance under data decision-making also faces new problems and challenges:selective public participation leads to data imbalance,poor information communication leads to invalid data,there is a gap between the actual level of the public and the natural requirements of governance,and institutional failure leads to the failure of public participation.In the era of big data,facing new opportunities and challenges,and grasping the core element of"people",the corresponding countermeasures for public participation in the governance of online public opinion can be considered from the following aspects:strengthening the responsibility of the government as the main body of decision-making,establishing the leading power of social organizations to participate,and improving the literacy level of public participation in governance.