中国—东盟文化产业合作中地方政府注意力分配研究——基于地方政府政策文本分析

A Study of the Attention Allocation of Local Governments in China-ASEAN Cultural Industry Cooperation: In theIn the Case of Local Government Policy Texts

梳理中国—东盟文化产业合作中地方政府的注意力分配情况,有助于了解地方政府所关注的重点领域和决策选择变化,进而为地方政府修订和完善相关政策提供一定的参考。文章以2003—2021年地方政府的175份政策文本为研究对象,运用内容分析法发现:在文化产业合作具体领域方面,地方政府对内容创作生产给予了更多的注意力,而对创意设计服务的关注度较低;在时间维度上,2013—2017年地方政府与东盟文化产业合作有关的政策文本数量高达70份,这一时期中国与东盟文化产业合作不断深化,使得地方政府对文化产业合作多个领域的注意力比重均有所上升,2018—2021年地方政府对新闻信息服务的注意力比重达到最高水平;在空间维度上,中国—东盟文化产业合作中地方政府的注意力分配呈现西部地区偏高、中东部地区偏低的态势,但“东—中—西”地区政府对内容创作生产的注意力比重均达到最高;在行政层级上,省市两级政府的总体注意力比重相差较大,且在文化产业合作的具体领域方面,政策注意力也存在层级差异。据此得出了相关的政策启示。

Sorting out the attention distribution of local governments in the cooperation of cultural industry with ASEAN is helpful to understand the changes in key areas and decision-making of local governments in China-ASEAN cultural industry cooperation, so as to provide guidance for local governments to improve relevant policies. After the content analysis is conducted in 175 pieces of policy text of local governments from 2003 to 2021, it is found in this study that: in specific areas of cultural industry cooperation, local governments paid more attention to content authoring, and far less attention to creative design services;in terms of the time dimension, from 2013 to 2017, the number of local governments’ policy texts in this regard was as many as 70. During this period, China-ASEAN cultural cooperation continuously deepened, which increased the attention of local governments to cooperate with ASEAN in many areas of the cultural industry. From 2018 to 2021, local governments’ attention to news information services reached an all-time high;in terms of spatial dimension, local governments’ consideration in the cultural industry with ASEAN showed that there was a higher trend in the western region in contrast to lower in the central and eastern regions, but the local governments in all regions had the greatest attention to content production;at the administrative level, the overall attention of the provincial and municipal governments were quite different, and in terms of specific areas of cultural industry cooperation, there were differences in policy consideration at different levels. Based on these findings, this paper draws relevant policy implications.