广电5G市场营销策略与实践研究

Researce on the Marketing Strategy and Practtce of Broadcasting and Television 5G

以广电发展5G移动通信业务为题,分析广电作为5G行业新进角色的现状及发展5G对广电的战略意义。结合不同市场开展5G业务的实际情况,运用市场细分、目标市场选择和市场定位理论提出广电5G业务的市场营销战略,并从产品、价格、渠道、促销等4个维度提出广电开展5G的市场营销的组合策略。

Taking the development of 5G mobile communication business of radio and television as the topic,it analyzes the status quo of radio and television as a new role in the 5G industry and the strategic significance of developing 5G for radio and television.Combined with the actual situation of 5G business development in different markets,use market segmentation,target market selection and market positioning theory to propose a marketing strategy for radio and television 5G business,and propose a market for radio and television to develop 5G from four dimensions:product,price,channel,and promotion marketing mix strategy.