新媒体背景下播音主持人转型发展探讨

Research on the Transformation and Development of Broadcasting Host under the Background of New Media

新媒体时代下,传统媒体受到巨大冲击,相应的播音主持人也受到影响。以主流媒体为依托,播音主持人需要积极加快职业转型,从舆论引导、融合传播和语态创新等3个方面入手,主动拓展播音主持的信息服务价值,主动提高自身政治素养、专业素养以及信息素养,以更好地适应新媒体环境,带动自身职业能力的全方位发展。

In the era of new media,traditional media has been greatly impacted,and corresponding broadcast hosts have also been affected.Relying on the mainstream media,broadcast hosts need to actively accelerate their career transformation,starting from the three aspects of public opinion guidance,integrated communication and voice innovation,actively expand the information service value of broadcast hosts,and actively improve their political literacy,professional quality and information quality.Accomplishment,in order to better adapt to the new media environment,and drive the all-round development of their own professional ability.