县级融媒体中心助力乡村振兴的内在机理与实践路径

The Internal Mechanism and Practical Path of County-level Convergence Media Center to help Rural Revitalization

随着脱贫攻坚战取得全面胜利,我国开启了全面建设社会主义现代化的新征程。县级融媒体作为振兴乡村的重要助推器,不仅是乡村基层治理与产业发展的主要阵地,亦是乡村生态与文化建设的关键抓手。然而,县级融媒体在实践的过程中却出现机构合而不融、内容同质呈现以及受众参与缺位等诸多问题,影响了自身助推乡村振兴的作用。若想实现县级融媒体的效果最大化,唯有从管理体制、传播理念、媒介定位三个方面入手,打破认知与行动壁垒,以路径创新的方式实现县级融媒体的高质量发展,真正实现县级融媒体助推乡村振兴的美好愿景。

With the comprehensive victory of the poverty alleviation campaign, China has embarked on a new journey of building socialist modernization in an all-round way. From poverty alleviation to comprehensive revitalization, the times put forward higher requirements for rural development. As an important booster for revitalizing the countryside, county-level convergence media is not only the main front for rural grass-roots governance and industrial development, but also the key to rural ecological and cultural construction. However, in the practice of county-level convergence media, there are many problems such as the integration of institutions but not integration, the homogeneous presentation of content and the absence of audience participation, which affect the process of promoting rural revitalization. If we want to maximize the effect of county-level convergence media, we can only break down the barriers of cognition and action from the three levels of management system, communication concept and media positioning. Only in this way can we realize the high-quality development of county-level convergence media and implement the beautiful vision of county-level convergence media promoting rural revitalization.