多重效益视角下农业生态旅游模式创新研究

Research on the Innovation of Agro-ecological Tourism Model from the Perspective of Multiple Benefits

农业生态旅游是基于生态理论下而延伸的一种强调绿色、品质和闲适状态下亲近自然、享受生活的一种旅游方式。近些年,随着人们生活水平的提升以及对旅游品质的不断提升,农业生态旅游逐渐被人们重视起来。为此,在多重效益视角下,对我国乡村生态旅游项目的开发进行了分析,重点就如何在农业生态旅游理念的支持下开发乡村生态旅游项目、如何保障农村生态旅游的运营提出了一些对策和建议,为推动我国旅游市场的发展作出贡献。

Agro-ecological tourism is an extension of the ecological theory that emphasizes greenness,quality and leisure to get close to nature and enjoy life.In recent years,with the improvement of people’s living standards and the continuous improvement of tourism quality,agro-ecological tourism has gradually been paid more and more attention by people.Therefore,based on the perspective of multiple benefits,this paper analyzes the development of rural eco-tourism projects in my country.In the discussion,this paper focuses on how to develop rural eco-tourism projects with the support of the concept of agricultural eco-tourism and how to ensure the operation of rural eco-tourism.Some countermeasures and suggestions are put forward to make contributions for promoting the development of my country’s tourism market.