基于fsQCA的突发事件网络集群行为生成路径研究

Research on the Generation Path of Emergency Network Cluster Behavior Based on fsQCA

网络集群效应使得突发事件更具社会危害力,蕴藏舆论危机同时增加网络舆情治理难度。因此,掌握突发事件网络集群行为生成路径能了解网络集群行为复杂作用机理,从而有效避免舆情危机。文章结合信息生态理论与“五体说”构建网络集群行为分析框架,采集42起突发事件信息数据,运用模糊集定性比较分析方法(fsQCA),探究网络集群行为的复杂因果机制及生成路径。研究表明:单因素对网络集群行为的解释力较弱;分别存在三条网络集群行为驱动与抑制路径;意见领袖、媒体传播与政府治理在其中发挥重要作用,多方协同有利于疏导网络舆情。

Network cluster effect makes emergencies more harmful for social,which contains public opinion crisis and increases the difficulty of government public opinion governance.Therefore,mastering the generation path of network cluster behavior of public emergencies can understand the complex action mechanism of the network cluster behavior, so as to effectively avoid the public opinion crisis.This article constructs an analysis framework for the network cluster behavior which combining the infoemation ecology theory and the“five side theory”.By collecting the information data of forty-two public emergencies,using the fuzzy set qualitative comparative analysis method(fs QCA),the generation path of network cluster effect is explored.Studies have shown that univariate has weak power to explain the network cluster behavior,and there are three network cluster behavior driving and inhibiting paths.Opinion leaders 、media transmission and government governance play an important role in the formation of network cluster behavior.Multi-party collaboration is conducive to channeling network public opinion.