摘要
11月初,UFI与总部位于意大利的展览业调查公司Explori共同发布了展会《全球展会参观者调查报告》,为世界各地的主办方深入了解参观者的需求提供了数据参考。调查样本本次报告调查了全球30多个国家的900个展览会,调查语言达到14种。调查在展会结束后若干天内通过互联网进行,调查话题包括展会观众的观展目的、满意度、推荐意向、展会的重要程度,以及再次观展意向等。
Summary In November,UFI released UFI&Explori Global Visitor In sights to help organisers properly un dersta nd their visitors-their behaviours,their level of loyalty and advocacy,their needs--and,the extent to which these needs are being met by the in dustry.The results show in teresti ng differences whe n comparing overall results regi on ally.
