摘要
90%的企业采购者认为参观展会是收集采购信息的首选渠道。成功的参展商会充分利用做好各项工作,通过展览会实现自身的营销目的。制定明确的营销目的设立具体的销售目标、潜在客户的具体数字和订单数量,有助于展商衡量自己的目标制定得是否合理。有研究表明,参展企业的营销目的重要性如下:目的:重要程度(百分比)(1)判断新客户42.4%(2)提升产品形象38.6%。
Research shows that 90% of companies take exhibitions as the prime channel of gathering sourcing information.Therefore,exhibitors who make good preparation before the exhibition opens have greater chance to attract quality buyers to their stands.
