陇南白马藏族民间文学融入村寨旅游的伦理规范问题及规避策略

Ethical Norms and Avoidance Strategies of Integrating Baima Tibetan Folk Literature into Village Tourism in Longnan

在陇南白马藏族民间文学融入村寨旅游过程中,各参与方都要遵守旅游伦理规范。地方政府要避免大办特办、主导性过强等问题,提高民族文化涵养,坚持村寨旅游和民间文学双手齐抓。村寨居民针对传承系统破坏、民族文化认同感下降等问题,应保持独立的文化性格和高度的文化自觉,增强文化调适能力。媒介切忌去语境化传播及简单认定民间文学,要坚持守正创新,努力强化职业素养,做合格的文化“传承人”。产业要杜绝为经济利益胡乱嫁接、低俗引导的错误做法,应注重产业效益,以公益意识为核心理念,打造专业化的文化建设团队。民间文学自身要尽量减少各种失真,正确应对数字化传播,朝着正态传承的方向健康发展。

In the process of integrating Baima Tibetan folk literature into village tourism in Longnan,all participants should abide by tourism ethics.The government should respect the will of the people,improve ethnic cultural conservation,and continue to strengthen village tourism and folk literature.Village residents should protect their own ethnic culture,maintain a high degree of cultural consciousness,and constantly enhance the ability of cultural adaptation.The media should pay attention to the introduction of folk literature as a whole to prevent unintentional harm to folk literature,strive to strengthen professional quality and become qualified cultural"inheritors".Cultural industries should present authentic culture and put profit first,take the public welfare awareness as the core concept and build a professional cultural construction team.In addition,attention should be paid to preventing digital communication from damaging folk literature and ensuring the development of folk literature towards a healthy ecological direction.