摘要
民以食为天,肉鸽产业对于促进乡村经济发展有着重要意义。本文以广东省内消费者为分析对象,深入探究消费者对肉鸽的消费需求及相关要素。结果发现:尽管消费者对肉鸽产品质量安全存在怀疑态度,但还是有很强的意愿选择购买;肉鸽的质量安全和内在等因素不同程度影响着消费者的购买意愿。据此,从产品质量、产品多元化、产品推广和品牌建设、平台建设等方面提出促进肉鸽产业发展的建议。
Food is the most important thing for the people. Meat pigeon industry is of great significance for promoting the development of rural economy. This article takes consumers in Guangdong Province as the analysis object, and deeply explores consumer demand for meat pigeons and related factors. The results show that although consumers have doubts about the quality and safety of meat pigeon products, they still have a strong desire to buy them;The quality, safety and internal factors of meat pigeons affect consumers’ purchase intentions to varying degrees. According to this, suggestions on promoting the development of meat pigeon industry are put forward from the aspects of product quality, product diversification, product promotion and brand building, platform construction, etc.
作者
黄慧璇
方凯
郑琦
黄灏然
HUANG Hui-xuan;FANG Kai;ZHENG Qi;HUANG Han-ran(Economic and Trade College of Zhongkai Agricultural Engineering College,Guangzhou 510225;Haizhu District Hospital of Traditional Chinese Medicine,Guangzhou 510220)
出处
《南方农村》
2022年第6期17-21,共5页
South China Rural Area
基金
广东省重点领域研发计划项目“鸽产业发展关键技术研究与集成示范”(2020B0202080002)
广东省决策咨询研究基地、广州市人文社会科学重点研究基地“粤港澳大湾区农产品流通研究中心”
广东省普通高校创新团队项目“广东省优势农产品对外贸易创新团队”(2020WCXTD013)
广州市哲学社会科学“十四五”规划项目“广州市农产品物流绩效评价体系研究”(2021GZG59)。
关键词
肉鸽
消费者
购买意愿
影响因素
Pigeon
Consumer
Purchase Intention
Influence Factor