探索社区泳池经营新模式——以川渝两地为例

Exploring a New Mode of Community Swimming Pool Management——Taking Sichuan and Chongqing as an Example

通过数理统计、调查访谈、文献资料等方法,从面对异常天气如何增强泳池经营者的抗风险能力,如何降低业主的游泳需求成本两个角度进行研究,对成都和重庆16个社区泳池近4年经营情况、15名社区物业管理人员认知情况、200名社区业主认知情况进行调研分析。研究得出社区泳池经营存在如下问题:(1)社区泳池多为物业公司外包给专业体育公司自主经营;(2)异常天气对社区泳池经营带来严峻考验;(3)社区泳池产权属性多为业主共有,但业主对泳池经营干预度最低;(4)社区泳池经营时间及经营内容方式传统且单一。对此提出了一些建议:(1)泳池经营者可加大社区泳池无形资产的开发力度;(2)社区泳池经营模式可由单独的租赁形式向零租金和协同经营方向转变;(3)社区泳池经营者需改善泳池消费产品结构和产品内容。

Through methods such as mathematical statistics, investigation and interview, literature, this paper studies from two perspectives of how to enhance the anti-risk ability of pool operators in the face of abnormal weather and how to reduce the swimming demand cost of owners. The operation of 16 community swimming pools in Chengdu and Chongqing in the past four years, the cognition of 15 community property management personnel and the cognition of 200 community owners were investigated and analyzed. The research shows that there are the following problems in the operation of community swimming pools:(1) Most community swimming pools are outsourced by property companies to professional sports companies for independent management;(2) Abnormal weather brings severe challenges to the operation of community swimming pools;(3) The property right attribute of community swimming pool is commonly owned by owners, but the owner’s intervention in the operation of swimming pool is the lowest;(4) The operation time and content of community swimming pool are traditional and single. Some suggestions are put forward:(1) Pool operators can increase the development of intangible assets of community swimming pools;(2) The operation mode of community swimming pool can be changed from single lease to zero rent and cooperative operation;(3)Community pool operators need to improve the pool consumption product structure and product content.